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Memo Pad: Joanne Lipman's Newsweek Debut

Her first column appears in today's issue and is called the "C-Suite."

JOANNE LIPMAN RETURNS: Joanne Lipman, the former Portfolio editor in chief — who has held a relatively low profile since the business magazine was shut down 23 months ago — will write regularly for Tina Brown's new Newsweek. Her first column appears in today's issue and is called the "C-Suite."

"She will do recurring columns on c-suite topics and ceo interviews," said a Newsweek spokesman.

It's no surprise that Lipman would resurface in Tina Brown's new magazine. Back when media watchers were hurling spitballs at Lipman's Portfolio, Brown was one of her most vocal supporters.

In 2009, Brown described Portfolio as a "self-assured, smart competitor in the suit segment of boring business books" and called Lipman a "star" and an "accomplished business journalist with a lot of fans." Edward Felsenthal, executive editor at Newsweek, worked with Lipman for years at The Wall Street Journal and the two have been regular lunch partners since then.

Since Portfolio closed in April 2009, Lipman has occasionally appeared on television and written a few editorials for the Times. She could not be reached for comment.

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