While at the Times, Hirschberg wrote about Hollywood and profiled celebrities such as Julianne Moore, Megan Fox (W’s own cover girl for the March issue), Tyra Banks and George Clooney. She also created T’s “Screen Test” video series, which feature Hirschberg’s seemingly candid interviews with of-the-moment personalities (Taylor Swift, Katie Holmes, Natalie Portman), presented in black and white. (The series was nominated for a National Magazine Award for Digital Media this year.) Hirschberg’s skills in celebrity wrangling and interviewing jibe nicely with Tonchi’s vision for the magazine, which is said to include landing bigger and more timely cover stars given that W has been without a full-time entertainment editor since the departure of Gabe Doppelt for The Daily Beast last June. — Nick Axelrod
RETURNING HOME: Former Blueprint editor Elizabeth Graves clearly doesn’t hold a grudge that her magazine was shuttered. Graves is returning to Martha Stewart Living Omnimedia, which closed Blueprint in December 2007, as the editor in chief of Martha Stewart Weddings, a quarterly. Graves rejoins MSLO from Real Simple, where she served as beauty and health director since May 2008. Graves will succeed Katie Hatch, who left Martha Stewart Weddings last month to become design director for Kate Spade accessories. — Amy Wicks
SEAL OF APPROVAL: “Did that really just happen?” was the response from a few audience members following Good Housekeeping’s 125th anniversary celebration on Monday night. Indeed, the packed crowd inside a theater on 55th Street saw the likes of Nora Ephron introducing Oscar winner Meryl Streep, who appeared onstage to embody Susan B. Anthony. Streep gave a dramatic reading of the civil rights leader’s statement at her trial for voting in an election when women did not have the right to vote.
Soon after, Aretha Franklin took command of the stage and audience with a performance of “Respect.” Her 63rd album will be released this summer. Earlier in the evening, Martha Stewart turned heads as she took a long, long walk across the stage in wide-leg gold sparkly pants by Naeem Khan and matching sky-high heels to introduce one of the night’s attractions. There also were appearances from what could be described as future Good Housekeeping readers — including Kristen Bell, Hilary Duff and Jessica Simpson, who confirmed once again to any media reporter in earshot and willing to listen that yes, her Marie Claire cover was not retouched and she didn’t wear any makeup. — A.W.