JO MALONE’S NEW GIG: Jo Malone, founder of the Estée Lauder Cos. Inc.-owned fragrance and treatment brand of the same name, will star in a four-part television series for the BBC in which she’ll act as a mentor to budding entrepreneurs hoping to bring their products to market. The show’s title and run date have yet to be confirmed. Each 60-minute episode will feature a different product category, such as items for the home and garden, accessories and food and drink. Malone will guide her protégés through branding and public relations processes and help them prepare to pitch to major retailers. Malone left the brand she founded in 2006.
— Brid Costello
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