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On his three blogs about young Hollywood, the media industry and today's hottest gay and lesbian stars, Pasetsky will offer an option to advertisers that combines traditional blog posts with ads. To blur the lines even further, these paid postings will follow each site's existing blog format, although he said each post will be clearly marked as an ad, so visitors will apparently know the difference.
"We'll even provide commentary for it," he added. So, could it be that editors will have license to actually write snarky things about their advertisers? Possibly. Pasetsky predicted that many advertisers won't mind a little tweaking on the "blog ads," since it could ramp up interest. "We've done a few tests under the radar," he said, adding the company is in active discussions with advertisers. As for pricing, he declined to provide specific figures, only noting that it will be based on a "premium CPM model." — A.W.
"We'll even provide commentary for it," he added. So, could it be that editors will have license to actually write snarky things about their advertisers? Possibly. Pasetsky predicted that many advertisers won't mind a little tweaking on the "blog ads," since it could ramp up interest. "We've done a few tests under the radar," he said, adding the company is in active discussions with advertisers. As for pricing, he declined to provide specific figures, only noting that it will be based on a "premium CPM model." — A.W.
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