Women’s Wear Daily
04.17.2014
fashion-memopad
fashion-memopad

Memo Pad: In and Out... Europe, via Manhattan... U.K. House & Garden in Bloom...

Mary Berner made yet another high-level change at Reader's Digest Association, poaching Peggy Northrop, editor in chief of More since 2004, to help revamp the aging flagship title.

fashion-memopad/news
EUROPE, VIA MANHATTAN: The streets of New York served as the backdrop for Elie Tahari's upcoming spring campaign, described as more energetic and spontaneous than past seasons by Rory Tahari, vice chairman and creative director. Harper's Bazaar senior fashion editor Melanie Ward styled the shoot, while the ever-risqué Terry Richardson was behind the lens. For Elie Tahari, Richardson aimed to capture the nighttime mystique of an urban European street — even though it actually was shot on Manhattan's Upper East Side.

"I had never worked with Terry before, but I think he is extremely creative," said Rory Tahari. "When we decided it would be shot on the streets of Manhattan, he seemed like a natural fit." Raul Martinez, chief executive officer and executive creative director of AR, collaborated with Tahari on the campaign. "What we are trying to do for spring is to evolve Elie Tahari into a true lifestyle brand. I think the new campaign will begin to tell the story that identifies who this woman really is," Martinez said. The fall campaign was shot by Mario Sorrenti. — Amy Wicks

U.K. HOUSE & GARDEN IN BLOOM:
The British edition of House & Garden certainly has more life than its U.S. counterpart, which will close with the December issue. The London-based Condé Nast Publications Ltd. said it plans to continue publishing the magazine — not only that, but it's soon to launch in Greece. "We are in the 60th year of the British edition of House & Garden and it's our strongest year to date, with both circulation and ad revenue up," said Nicholas Coleridge, managing director at Condé Nast Publications Ltd. He added: "The home interest sector in the U.K. is very different to that of the States — it is a sector that is prospering here, and the British edition of the magazine is equally prospering as never before. In addition, later this month, we are launching House & Garden in Greece — further evidence of the strength of the brand and the market sector in Europe." The monthly circulation of U.K. House & Garden for the January-June period was 141,782. The magazine also increased its U.K. newsstand sales 5.3 percent in the same period. Ad pages at the title increased 9.8 percent year-on-year to 1,237 pages from 1,127. — Samantha Conti
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