Memo Pad: Hot Type... Growing A Brand... Down On The Farm...

It's not quite the war over Gucci, but French luxury titans Bernard Arnault and Francois-Henri Pinault seem to be at odds.

An image from Bottega Venetas ad campaign

An image from Bottega Veneta's ad campaign.

Photo By WWD Staff

HOT TYPE: It's not quite the war over Gucci, but French luxury titans Bernard Arnault and François-Henri Pinault seem to be at odds over Arnault's plan to buy French financial daily Les Echos from Britain's Pearson. PPR chairman and chief executive officer Pinault is among some 100 businesspeople who signed a petition published in Les Echos Friday expressing their attachment to its editorial independence. Former PPR chief Serge Weinberg's name also appears on the list, as does that of Patricia Barbizet from PPR's parent holding company, Artemis, which owns French financial weekly Le Point. The petition came in the wake of news that Arnault's LVMH Moët Hennessy Louis Vuitton had entered exclusive negotiations to buy Les Echos. Arnault currently owns the French financial newspaper La Tribune. — Miles Socha

Tom Ford keeps building his team. Cori Galpern has been appointed worldwide director of advertising and marketing for Tom Ford International, effective today. Galpern will report to Tom Mendenhall, chief operating officer on operations; Ford, president and ceo, and Lisa Schiek, worldwide director of communications for creative and strategy. Galpern will be responsible for strategy and execution of all advertising and marketing initiatives. — Courtney Colavita

DOWN ON THE FARM: Annie Leibovitz
took a hot and steamy approach for Bottega Veneta's fall ad campaign. The ads were shot in Hillsborough, N.J., at Duke Farms, the 2,700-acre estate of the late Doris Duke — a first for this location. "Annie's pictures are always strong and unexpected because she draws her ideas from who and what she is photographing," said creative director Tomas Maier. "There's an emotional intelligence in her work, an openness to the individual, that makes her impossible to categorize, and for that reason, she's exactly right for Bottega Veneta." The ads — which feature models Anja Rubik, Inguna Butane, Kim Noorda and Noah Mills — will break in September issues of fashion titles worldwide. — Luisa Zargani
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