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That said, circulation is the stronger side of the business for Domino. In August the title will boost its rate base to 800,000 from 750,000. Domino's circulation base received a boost from old subscriptions from House & Garden — but of the 500,000 names it received when the title folded in November, it is planning for only 50,000 of those to convert to long-term subscribers. Newsstand sales through April are up five percent over last year, however, selling on average 110,000 copies a month. Domino has started to feature more celebrity covers, but Needleman says February's organizing issue with no celebrity face fared better. "Organizing — it's like the sex of the home set. It's the 'lose 10 pounds' or 'have a better life' of the home set. It's something that women are obsessed with." — S.D.S.