fashion-memopad
fashion-memopad

Memo Pad: Hoping For A Symbiosis... Does This Really Happen At The Plaza?... Departures...

The Wall Street Journal has been leaking more tidbits about its glossy magazine, WSJ.

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DEPARTURES: Elle.com saw two more departures last week. On Friday, fashion director Joe Berean and Keith Pollock, who had served as elle.com editor and was recently moved to a broader role as executive editor of Hachette Filipacchi Media's Woman's Digital Group, both resigned. The departures come after four elle.com employees were let go a month ago. The changes are the latest under new senior vice president, digital media Todd Anderman, who joined in January from Maxim Digital and is overhauling and reorganizing Hachette's digital offerings. Pollock, who had been at the Web site for over a year, oversaw the sites for Elle, Ellegirl, Pointclickhome, Woman's Day and Premiere. Berean had also been with the company for a year. Hachette is looking for replacements for both. — Stephanie D. Smith

BUILDING A BETTER HOME:
The home industry has little good news to share, what with a tanking housing market and a mortgage crisis to navigate, so it's perhaps no surprise that Domino is also facing challenges to its business: ad pages declined two percent though June, to 298 (publisher Beth Brenner blames shrinking automotive advertising; 20 pages evaporated from this year's issues.) What to do? Well, borrow a page from other magazines' playbooks and look to television and other brand extensions to help expand the bottom line. This fall, Domino creative director Sarah Ruffin Costello will appear on a Sundance Channel show "Architecture School" and, in October, the magazine will release its first book, "The Domino Book of Decorating."

There's more: On Monday, Domino partnered with Discovery Communication's new Planet Green network for its reality show "Alter Ego," starring Adrian Grenier. The program instructs celebrities (and, presumably, normal folk) about how to live a more green lifestyle, with Domino's contributing editor Nathan Turner as one of the green curators. He will decorate Grenier's Los Angeles home, and will appear in at least eight of the 13 episodes.

The new partnerships offer opportunities to generate advertising, but more importantly, according to editor in chief Deborah Needleman, the shows "introduce the brand to more people. All I care about is getting the magazine into the hands of people who don't know it."
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