DO IT YOURSELF: Elle is launching its own version of YouTube for the beauty world. Emily Dougherty, beauty-fitness director, said Elle Video Star was inspired by the growing popularity of how-to beauty videos on YouTube, which have doubled during the past year. Video Star is an online community for makeup artists — amateurs and professionals. Cover Girl has signed as the inaugural sponsor for one year, noted Dougherty, who added that Elle may launch similar sites to Video Star in the future. “We want to incorporate as many parts of the Elle brand as possible on the Web,” Dougherty added.
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