fashion-memopad
fashion-memopad

Memo Pad: Hilfiger's Capitol Tour... Elle Launches Video Star...

As the fashion world continues to embrace Washington, designers are finding new ways to capitalize on the energy surrounding the White House.

CAPITOL TOUR: As the fashion world continues to embrace Washington, designers are finding new ways to capitalize on the energy surrounding the White House. Tommy Hilfiger, for example, chose D.C. as the backdrop for his new ad campaign, the second in the series “American Stories,” which celebrates iconic U.S. cities. Photographer Phil Poynter shot models Sessilee Lopez, Shannan Click and Ben Hill at the Lincoln Memorial, Washington Mall and Jefferson Memorial. “This season we wanted to highlight the dynamic energy in Washington, and capture the people who are representing our nation and the real moments in their lives,” said Hilfiger. The campaign’s story line will extend to the Web through a digital city guide, which will launch soon and include the designer’s favorite city spots to visit. Ads also will run in fall magazines, including Vogue, GQ, Vanity Fair and Harper’s Bazaar, as well as outdoor in European cities such as Amsterdam, Brussels and Zurich.

— Amy Wicks

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