Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Memo Pad: Hilary Duff on the Street... Min's Farewell... Less of Gisele...

Hilary Duff poses for Femme for DKNY Jeans’ fall ad campaign.

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PREGNANT, SORT OF: London Fog is amping up its image for fall with an ad campaign featuring Gisele Bündchen — but not her baby bump. In the ads, Bündchen strikes a seductive pose in nothing but a trenchcoat. The campaign was shot a few weeks ago and the images revealed Bündchen’s pregnancy, but her visible baby bump has been retouched out of the campaign to “respect her privacy,” said chief marketing officer Dari Marder, who works for London Fog parent company Iconix Brand Group. Bündchen had previously appeared in ads for Rampage — also an Iconix brand — and was slated to do another campaign but, for a few reasons, including her pregnancy, she will now appear in ads for London Fog instead — in a trenchcoat rather than tight-fitting jeans. Marder said the media buy is up a little versus last fall to maximize Bündchen’s presence in the campaign. The ads, which were shot by photographer Nino Muñoz in West Hollywood, will break in October magazines such as Glamour, Elle, Cosmopolitan and Vogue. — Amy Wicks

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