fashion-memopad
fashion-memopad

Memo Pad: Here, There, Everywhere... Controversy As Part of the Marketing Plan...

Hearst Magazines is continuing its tear into the digital world.

Indeed, E network's "Keeping Up With the Kardashians" was filming the Bongo campaign shoot, where Kardashian's mother, younger sister and stepfather made appearances.

First popular in the Eighties, Bongo was one of Iconix Brand Group's earlier acquisitions. The last attempt to raise the brand's profile, though, resulted in a lawsuit after Iconix sued a Los Angeles-based producer and distributor that was trying to help bring the brand back. Iconix alleged overcharging and misrepresentations of capability in the suit, and was awarded about $50 million last summer after a lengthy court battle. — Anne Riley-Katz

NOT FOR THE ARTICLES: Sports Illustrated's annual homage to the female form — in swimsuits — will hit newsstands today and likely have every male adolescent around rushing to buy it (or view the pictures on the Internet). Swimsuit editor Diane Smith said this year's issue has swimsuits from brands such as La Perla, Badgley Mischka and Perry Ellis. The issue features a $14 million Ponahalo diamond necklace, shot on model Irina in St. Petersburg, Russia. Curvaceous Heidi Klum was shot with a hunk of a different kind, Will Ferrell, in Los Angeles for a "Seventies, tongue-in-cheek kind of shoot," she added. The issue, which has a rate base of 4.5 million (Sports Illustrated's rate base is 3.15 million) will be on newsstands until May. — A.W.
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