Memo Pad: Hard Sell... Down But Not Out...

Now that it's a hit and moving to a new network, "Project Runway" has lots of magazines eager to partner up with the show for the sixth season.

— Stephanie D. Smith

As someone who knows the ins and (sometimes painful) outs of network news careers, Jane Pauley was reluctant to comment about Katie Couric's slippery CBS post Tuesday night at Modern Bride's 2008 Trendsetters awards. After giving it some thought, the former "Today" and "Dateline" host started out with a little schadenfreude. "I had a show that should have worked and didn't," she said. Pauley, the first woman to anchor the evening news in Chicago in 1975, implied Couric isn't solely to blame. "The news business — nobody knows where the industry is or where it is going," she said. "It was a brave experiment. I think her strengths were unique but she was not well used. She had too many strengths that had nothing to do with that patch-around role.

"I hope she finds something in TV where her strengths will be used as opposed to her current leading role," Pauley, who is working on a live event that will include an Internet component, said. "I hope, like me, she feels proud she started something that was a challenge and the odds were long. I feel good about that."

— Rosemary Feitelberg

On Wednesday, Rodale Inc. gave a glimpse into its performance so far this year, which included an increase in print advertising revenues of 8.8 percent, although ad pages declined slightly by 0.6 percent. There's a limit to its openness, however — the company doesn't actually provide profits and sales, or dollar figures of any kind.

Men's Health recorded a 12.1 percent jump in revenues compared with the first quarter of last year; however, ad revenue decreased by 5.6 percent and ad pages were down 11.4 percent, according to the Publishers Information Bureau. The January/February issue of the magazine sold a record 750,560 copies on the newsstand, coinciding with a cover price increase to $4.99 from $4.50. Men's Health editor in chief David Zinczenko's book, "Eat This Not That!" has sold more than 400,000 copies since December and is currently the best-selling health and fitness title in the U.S., according to a spokeswoman.
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