WWD reported on Tuesday that Marie Claire and In Style were both interested in the show (according to insiders, In Style was approached to partner with the program at its launch, but declined). A spokeswoman for Glamour said Wednesday that the magazine was "never vying for the show or even in active discussions" with "Project Runway."
"Our magazines are often approached for potential television partnerships but all this speculation about 'Project Runway' is a bit premature," said a spokeswoman at Hearst Magazines.
As for Elle, it's focused on a new venture. CW unveiled its new show "Stylista" (not "Fashionista", the working title thrown about during its filming) at its upfronts on Tuesday, which stars Elle fashion news director Anne Slowey and creative director Joe Zee. The network described the show as "'The Devil Wears Prada' reinvented as a reality series." Eleven young contestants will compete for a junior editor position at the magazine. Viewers who watched early clips released on YouTube pointed out Slowey's hyperstylized appearance akin to Meryl Streep's character in the movie, and its campy take on fashion. Zee, however, was confident about the show's appeal. "There definitely will be a lot of people watching the show to play along. That's the great thing about reality shows — you want to make the audience want to have that participation, as in 'I would have done that challenge like this.'"