Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Memo Pad: Grinning and Bearing It... Remember When... Departure From the Norm...

Tous, the 87-year-old Spanish jewelry firm whose signature is a teddy bear, has tapped Kylie Minogue to appear in its global advertising campaign.

fashion-memopad/news
DEPARTURE FROM THE NORM: Departures has decided to forgo traditional channels of advertising, such as direct mail to the masses and placing advertisements in trade publications — except in select cases. Instead, the American Express Publishing Corp. title has made a "significant investment" in developing what it is calling a brand book, delivered to presidents, C-level executives, specific prospects and clients.

The book, which is printed on thick paper stock, is in a large-size format, slightly larger than W magazine. Ed Ventimiglia, vice president and publisher, said the book is meant to convey the magazine's message as a brand unto itself (mixed in with pictures of expensive items). A second printing of the brand book, with a few modifications, is in the works and will be mailed in early 2008. The magazine just closed its November/December issue and pages are up 18.4 percent to 254.5 from the same issue one year ago. New advertisers this year include Tom Ford, Nicole Farhi and Bergdorf Goodman.
— Amy Wicks

JOURNALISTIC ENCOUNTER: It's often completely inexplicable what certain stars of varying wattage are doing at some magazine events, but Alan Cumming did earn his keep at Condé Nast Traveler's 20th anniversary party Wednesday evening. This was despite his having given the magazine's fashion staff some extra work the day before — his desire to wear a kilt to the Reader's Choice Awards ceremony had them scrambling for a black sporran, the traditional hanging leather pouch. (One was eventually found in Buffalo, overnighted, and cut down by the local shoe man.) At the awards, each presenter told a travel story — recounted to and faithfully reconstituted by the evening's scriptwriter — and Cumming's was about drunkenly missing a flight from New York to London, two massive trunks in tow. He'd been doing a magazine interview in a hotel, he said, and had gotten behind schedule. Pressed by co-presenter Debra Messing (no slouch on the social scene herself), Cumming conceded that he was late because "Dammit, I had sex with the journalist in my hotel room. Are you satisfied now?" No further details were given, but let the guessing games begin.
— I.C.
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