WWD.com/media-news/fashion-memopad/memo-pad-grinning-bearing-it-remember-when-departure-from-the-norm-480388
fashion-memopad
fashion-memopad

Memo Pad: Grinning and Bearing It... Remember When... Departure From the Norm...

Tous, the 87-year-old Spanish jewelry firm whose signature is a teddy bear, has tapped Kylie Minogue to appear in its global advertising campaign.

fashion-memopad/news
Bruce Weber in a Sixties teen spin-off of GQ

Bruce Weber in a Sixties teen spin-off of GQ.

Photo By WWD Staff

GRINNING AND BEARING IT: Tous, the 87-year-old Spanish jewelry firm whose signature is a teddy bear, has tapped Kylie Minogue to appear in its global advertising campaign. "Kylie was a natural choice for the Tous brand," said creative director Rosa Tous. "Kylie complements our fundamental values and we are very excited to embark on this relationship and nurture its growth over the next three years." Minogue is slated to wear Tous jewelry to the premiere of her tour documentary "White Diamond" on Tuesday. She flew to the company's headquarters in Manresa, Spain, to select the pieces. "I was immediately attracted to Tous," Minogue said. "It's a fabulous brand, rich in heritage and I'm excited to be a part of it all." Minogue will be photographed for the print and outdoor campaign in November, and the ads will be unveiled in June 2008. The partnership extends through 2010.
— Sophia Chabbott

REMEMBER WHEN: As GQ marks a half century, the magazine has come across a slew of interesting tidbits about the rich and famous before they were so. Take Bruce Weber who, before he was a renowned photographer, was an up-and-coming model who landed on the cover of GQ Scene, a short-lived spin-off of GQ in the late Sixties that proclaimed it was "For Teen Men Only." (Its editor, Jack Haber, ended up editing the magazine proper for over a decade.) At 21, Weber appeared on the cover of the Winter 1967-68 issue, "goofily adorable in a Herman's Hermits way," as David Kamp put it in a story in GQ's October issue, and was introduced to the readers as follows: "Bruce came to New York a year ago from Greensburg, Pa., to study acting. After deciding to pay for his classes by modeling, Bruce shook up veteran models by winning jobs in five TV commercials within three months." GQ staff writer Alex Pappademas unearthed a copy of the forgotten offshoot on eBay in anticipation of the anniversary issue, but GQ didn't end up running an image of it. Lest the Mod do and double-heart tattoo on Weber's hand ($1 for a sheet of 10 at 80 Wooster Street, GQ Scene helpfully notes in its credits) be lost to posterity, the cover is seen here.
— Irin Carmon
DEPARTURE FROM THE NORM: Departures has decided to forgo traditional channels of advertising, such as direct mail to the masses and placing advertisements in trade publications — except in select cases. Instead, the American Express Publishing Corp. title has made a "significant investment" in developing what it is calling a brand book, delivered to presidents, C-level executives, specific prospects and clients.

The book, which is printed on thick paper stock, is in a large-size format, slightly larger than W magazine. Ed Ventimiglia, vice president and publisher, said the book is meant to convey the magazine's message as a brand unto itself (mixed in with pictures of expensive items). A second printing of the brand book, with a few modifications, is in the works and will be mailed in early 2008. The magazine just closed its November/December issue and pages are up 18.4 percent to 254.5 from the same issue one year ago. New advertisers this year include Tom Ford, Nicole Farhi and Bergdorf Goodman.
— Amy Wicks

JOURNALISTIC ENCOUNTER: It's often completely inexplicable what certain stars of varying wattage are doing at some magazine events, but Alan Cumming did earn his keep at Condé Nast Traveler's 20th anniversary party Wednesday evening. This was despite his having given the magazine's fashion staff some extra work the day before — his desire to wear a kilt to the Reader's Choice Awards ceremony had them scrambling for a black sporran, the traditional hanging leather pouch. (One was eventually found in Buffalo, overnighted, and cut down by the local shoe man.) At the awards, each presenter told a travel story — recounted to and faithfully reconstituted by the evening's scriptwriter — and Cumming's was about drunkenly missing a flight from New York to London, two massive trunks in tow. He'd been doing a magazine interview in a hotel, he said, and had gotten behind schedule. Pressed by co-presenter Debra Messing (no slouch on the social scene herself), Cumming conceded that he was late because "Dammit, I had sex with the journalist in my hotel room. Are you satisfied now?" No further details were given, but let the guessing games begin.
— I.C.