fashion-memopad
fashion-memopad

Memo Pad: Grinning and Bearing It... Remember When... Departure From the Norm...

Tous, the 87-year-old Spanish jewelry firm whose signature is a teddy bear, has tapped Kylie Minogue to appear in its global advertising campaign.

fashion-memopad/news
GRINNING AND BEARING IT: Tous, the 87-year-old Spanish jewelry firm whose signature is a teddy bear, has tapped Kylie Minogue to appear in its global advertising campaign. "Kylie was a natural choice for the Tous brand," said creative director Rosa Tous. "Kylie complements our fundamental values and we are very excited to embark on this relationship and nurture its growth over the next three years." Minogue is slated to wear Tous jewelry to the premiere of her tour documentary "White Diamond" on Tuesday. She flew to the company's headquarters in Manresa, Spain, to select the pieces. "I was immediately attracted to Tous," Minogue said. "It's a fabulous brand, rich in heritage and I'm excited to be a part of it all." Minogue will be photographed for the print and outdoor campaign in November, and the ads will be unveiled in June 2008. The partnership extends through 2010.
— Sophia Chabbott

REMEMBER WHEN: As GQ marks a half century, the magazine has come across a slew of interesting tidbits about the rich and famous before they were so. Take Bruce Weber who, before he was a renowned photographer, was an up-and-coming model who landed on the cover of GQ Scene, a short-lived spin-off of GQ in the late Sixties that proclaimed it was "For Teen Men Only." (Its editor, Jack Haber, ended up editing the magazine proper for over a decade.) At 21, Weber appeared on the cover of the Winter 1967-68 issue, "goofily adorable in a Herman's Hermits way," as David Kamp put it in a story in GQ's October issue, and was introduced to the readers as follows: "Bruce came to New York a year ago from Greensburg, Pa., to study acting. After deciding to pay for his classes by modeling, Bruce shook up veteran models by winning jobs in five TV commercials within three months." GQ staff writer Alex Pappademas unearthed a copy of the forgotten offshoot on eBay in anticipation of the anniversary issue, but GQ didn't end up running an image of it. Lest the Mod do and double-heart tattoo on Weber's hand ($1 for a sheet of 10 at 80 Wooster Street, GQ Scene helpfully notes in its credits) be lost to posterity, the cover is seen here.
— Irin Carmon
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