GOING RETAIL: Whether it’s a reality TV show or a line of T-shirts, magazine brands continue to reach for a larger audience beyond the newsstand. Travel + Leisure is putting its own spin on the trend by attaching its name to a new chain of stores in airports. The American Express Publishing title has partnered with Hudson Group — known for its newsstand brand Hudson News — to open retail locations in airports, which offer luggage, travel guides, books and, naturally, Travel + Leisure magazine, along with sister title Food & Wine. The first store opened a few weeks ago at Vancouver International Airport and more are planned for Halifax and JFK. “Hudson has successfully partnered with TV networks in the past, in our CNN Newsstand and CMT Loot stores,” said Hope Remoundos, executive vice president of marketing for Hudson Group. “But this marks our first partnership with a magazine.”
— Amy Wicks
Memo Pad
Memo Pad: GQ Goes to China... Going Retail...
by
Posted Thursday July 09, 2009
From WWD Issue 07/09/2009





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