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CURRIE TO KENNETH: Kenneth Cole Productions Inc. is continuing to strengthen its executive team as the brand positions itself for growth.
The company named Scott Currie to the newly created role of vice president of global communications, effective June 30.
At KCP, Curry will oversee the global communications and public relations strategies from development to implementation at the corporate, brand and fashion publicity levels. He also will be in charge of special events and p.r. efforts for the firm’s philanthropic endeavors, including The Awearness Fund, which Cole created in 2007.
Most recently, Currie was vice president of global communications at Elie Tahari. He joined Tahari in February 2008 from the Susan Magrino Agency, where he was executive vice president.
“He brings a tremendous background as an innovative and strategic leader,” Kenneth Cole said.
“It is such a respected brand with an incredible heritage and a significant global footprint,” Currie noted.
Currie will work closely with Cole and reports to senior vice president and chief marketing officer Kristen Dykstra.
Currie’s appointment is one in a series of strategic hires to strengthen the company.
A year after bringing in Jill Granoff as chief executive officer of KCP, the company named Ingo Wilts as creative director last month, and over the past year, brought in president of wholesale Chris Nakatani; senior vice president of human resources Danesha Dixon Smith and Dykstra.
— Marc Karimzadeh