A GROWING MARKET: Latina magazine has made some major changes this year, including a new logo, a rate base increase to 500,000 and a redesign that is putting more of an emphasis on fashion. To prove the point, editor in chief Mimi Valdés Ryan is the first editor from Latina to attend New York Fashion Week and she completely rearranged the magazine to put the fashion section near the front. "We are working with established photographers now and incorporating brands like Calvin Klein and Christian Dior," she said, noting that Jessica Alba wore Dior on the March cover.

Advertisers are beginning to take notice, but they want to wait a few issues to see the response to the redesign (which began with the March issue). Latin Media Ventures president Cynthia Lewis said the September issue will probably introduce four or five more high-end fashion ads. Prior to joining Latin Media Ventures, she was the founding publisher of Hearst Magazines' Shop Etc. She also worked as publisher of Harper's Bazaar and Marie Claire.

Last Thursday, Latina and Maybelline New York held its first Opportunities Through Education Scholarship breakfast. Five high school seniors were selected to each receive $10,000 college scholarships. — Amy Wicks