Memo Pad: Fresh Jane... View From The Top... Fashion Forward...

In her editor's letter in the April Jane, Brandon Holley cautioned her readers not to "get all up in arms about the changes you're gonna see in this issue," because they were spurred by some "forward, smart and insightful" feedback from readers.

FASHION FORWARD: Beginning this month, the San Francisco Chronicle is providing all fashionistas — yes, the Bay Area does have them — with a monthly lifestyle guide that includes a heavy dose of fashion. Anastasia Hendrix, editor of the glossy called SFiS, said the timing reflects the "emergence of fashion in the Bay Area." She pointed to the growing number of stores popping up, including H&M, Zara and Barneys New York, which is coming soon.

Prior to the April issue, the glossy was published bimonthly. In addition to fashion, it covers high-society events, home decor, food features and luxury vehicles. And SFiS has less competition for those luxury ad dollars now that PaperCity magazine shuttered its San Francisco edition after the December issue. Hendrix said advertising is growing and counts for approximately half of the April issue. — Amy Wicks

IN PLACE: Travel + Leisure editor in chief Nancy Novogrod has added novelist Dani Shapiro to her stable of contributing editors. Shapiro, whose novel, "Black & White," is being released this week and whose memoir, "Slow Motion," was a bestseller, will write and produce the My Favorite Place column. — I.C.
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