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FIRST LADY OF FASHION: Mary Tomer’s obsession with Michelle Obama’s style spawned Mrs-O.org, a Web site tracking daily outfits worn by the First Lady, one of the first dedicated sites to do so when it launched in fall 2008. Now, after gathering a following of 350,000 unique visitors a month, all while managing her day job as an account planner at ad agency Bartle Bogle Hegarty, Tomer will publish a book dedicated to the subject, “Mrs. O: The Face of Fashion Democracy.” The book, published by Hachette Book Group, includes a chronology of Obama’s fashion credits, from the Maria Pinto and Peter Soronen sheath dresses worn during the Democratic National Convention to looks by Isabel Toledo and Azzedine Alaïa that she wore to meet the Queen of England. Interviews with some of Obama’s de facto fashion cabinet and other fashion observers — including André Leon Talley, Michael Kors, Isaac Mizrahi, Kai Milla, Jason Wu, Toledo and Maria Pinto — are interspersed throughout.
Tomer hopes, aside from producing a hardcover version of her blog, she can give homage to Obama’s designers of choice that extends beyond simple credits. “One of my favorite series in the book is the detail photograph on the violet Jason Wu cocktail dress that the First Lady wore for a White House kitchen event in February,” she told WWD. “From afar, one might think the fabric is a print, but up close, we discover it’s the result of thousands of hand-embroidered knots, clustered to create a pattern of florets. There is something inherently substantial about that kind of workmanship and attention to detail.”
— Stephanie D. Smith