Memo Pad: Final Words... Aiming To Be A Player.. Finding A Place

So which of the weeklies won the war of words in covering Paris Hilton's release from jail - People or Us Weekly?

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The July 9 issue was the first time People featured Hilton on its cover, according to Hackett, but it's unlikely she will receive this level of coverage going forward. "The story was what did she go through in jail; how did she weather this experience. I don't know if there will still be reason to put her on the cover in the future."

But there's another story that will always hold strong for People — the life and times of Princess Diana. On Monday, the magazine will release "Diana: An Amazing Life," a photo book with more than 180 pages of stories and photos from People's archives. Princess Diana has appeared on 123 People covers, 57 of which have had her as the main image, and is typically a top-selling subject for the magazine. — Stephanie D. Smith

A year into his editorship of BlackBook, Steve Garbarino is doing his utmost to, in his own words, move "forward and away from being an artsy boutique publication, and more a magazine of substance in investigative content and narrative fashion. Be a real player in the magazine world."

And despite the often chaotic world of alternative magazines at large — the small-scale vendettas, the dubious ad practices, the embittered freelancers — no one could fault Garbarino on sheer effort to make the magazine into a legitimate influencer. He's enlisted fellow Vanity Fair contributing editor Nancy Jo Sales to write the next cover story on Carolyn Murphy, and in a perhaps unintentional reunion of past-their-prime prep myth-makers, has gotten Jay McInerney and Whit Stillman to each write pieces.

With a new chairman, Bob Hoff, and a reported influx of cash, the magazine will be moving for the second time this year. The new office at 19th and Park Avenue in New York, to be occupied by the BlackBook guides and the magazine starting July 18, will be one-and-a-half times the size of the most recent office on Great Jones Street and Broadway. And that long-promised issue frequency increase, from six to 10, is now slated for the February issue, with accompanying hires planned.
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