fashion-memopad
fashion-memopad

Memo Pad: Another Brick in the Wall for Fendi... Vanity Fair Parties On...

Fendi and Karl Lagerfeld took event marketing to a dazzling new summit in October 2007 when they staged a fashion show on the Great Wall of China.

View Slideshow
 

 

DIGESTING DESIGN: Think of it as a Readers Digest for the fashion and design crowd — only with nicer pictures. Distill, a slick, bimonthly glossy showcasing editorial spreads from fashion and visual arts titles worldwide, unveils its second issue this week, after its debut in September. Editor in chief Colin McDowell sees it as a celebration of fashion and design — and said he hopes it’ll make life easier and cheaper for time-pressed creatives and students.

“The real creativity in fashion comes from the images’ makers — the photographers, stylists and makeup artists whose creations can lift and transcend a designer’s garment,” he said during the launch breakfast at London’s Sketch earlier this year. “For most of us, the idea of going through the vast number of fashion magazines is daunting — and expensive. For those outside the fashion industry it can also be intimidating.”

The December/January issue, which has a cover price of $7.90, carries fashion shoots from titles including V Man and Interview — and lesser-known magazines like Volt from the U.K. and Fashion Tale from Sweden. While it’s mostly a picture book, there’s some commentary on the editorial and blurbs on fashion- and design-related events taking place around the world. The December issue’s editorial board, which select the shoots featured in the magazine, includes Stefano Pilati, Michael Roberts, designer Tom Dixon and Visionaire founder Stephen Gan.

Advertisers include Versace, which took the back cover, Sony, Swatch and Tommy Hilfiger. Creative and publishing director Christopher Lockwood, whose Craft Publishing Ltd. is behind the title, said he’s obsessed with “the creative professional audience,” and sees Distill as a means of satisfying their constant hunger for inspiration. “We see this magazine as fulfilling a global requirement and celebrating good magazines from the four corners of the world,” he said. — Samantha Conti

View Slideshow
Page:  « Previous
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false