Memo Pad: Another Brick in the Wall for Fendi... Vanity Fair Parties On...

Fendi and Karl Lagerfeld took event marketing to a dazzling new summit in October 2007 when they staged a fashion show on the Great Wall of China.

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PARTY ON: After canceling this year’s Oscar party due to the writers’ strike that gridlocked Hollywood, Vanity Fair has decided to party again. But this time around, it’ll be a less glitzy affair, in light of the economy. To be held Feb. 22 at the Sunset Tower Hotel, “the party will be a much more intimate affair than in years past; we’re going to scale back the guest list considerably,” said Graydon Carter, Vanity Fair’s editor in chief. “We’ll celebrate Hollywood’s big night the way we did when we first threw the party 15 years ago — it will be a cozier, more understated event. And one with familiar decor — given the current economy and our dedication to the green movement, we will be recycling many of the elements of years past.” Plans for the low-key gathering include serving comfort food as opposed to more opulent fare, and reusing topiaries and furniture from past parties. Sunset Tower Hotel is a smaller venue than VF’s previous Oscar home, Morton’s, where an outside tent area expanded the restaurant’s capacity. Sunset Tower is owned by Jeff Klein, who is one of Carter’s partners in his latest restaurant venture, the Monkey Bar, due to reopen in New York’s Midtown next year. — Stephanie D. Smith

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