fashion-memopad
fashion-memopad

Memo Pad: Another Brick in the Wall for Fendi... Vanity Fair Parties On...

Fendi and Karl Lagerfeld took event marketing to a dazzling new summit in October 2007 when they staged a fashion show on the Great Wall of China.

View Slideshow

ANOTHER BRICK IN THE WALL: Fendi and Karl Lagerfeld took event marketing to a dazzling new summit in October 2007 when they staged a fashion show on the Great Wall of China, and the buzz has yet to die out. The Roman fashion house is to be awarded the grand prize from Stratégies magazine and Condé Nast in Paris today for the fourth edition of its luxury communications awards. The landmark Fendi show, which LVMH titan Bernard Arnault joked was visible from the moon, saw 88 models stalk a 300-foot length of the 2,000-year-old structure. Past winners include Hermès and Louis Vuitton for their advertising campaigns. — Miles Socha

 

View Slideshow
Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false