Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Memo Pad: Fanning the Flame... Expanding the Portfolio... In Style...

Vogue's publishing director Tom Florio said the magazine would continue to practice "our right of freedom of the press," but encouraged Capps to pass...

fashion-memopad/news
Michael Clinton

Michael Clinton

Photo By WWD Staff

FANNING THE FLAME: In a letter directed to Congresswoman Lois Capps (D., Calif.) in August on the topic of tobacco advertising, Vogue's publishing director Tom Florio said the magazine would continue to practice "our right of freedom of the press," but encouraged Capps to pass legislation on the serious health issues brought on by the extended use of tobacco products. And it looks like that process has begun, as the Energy and Commerce Committee's Subcommittee on Health will hold a hearing today on H.R. 1108, the Family Smoking Prevention and Tobacco Control Act. The bill would give the Food and Drug Administration the authority to regulate tobacco products, including advertising. While no publishing industry executives will testify at the hearing, the Campaign for Tobacco-Free Kids will do so about how the new FDA authority would impact the Camel No. 9 ads, said a spokeswoman for Capps. The congresswoman has been encouraging magazine publishers to stop running those ads for the last few months because, she claims, they encourage teen smoking. — Amy Wicks

EXPANDING THE PORTFOLIO: It might have gotten lost in all the debate over the actual magazine, but Portfolio also has a Web component, and to drive more eyeballs onto portfolio.com, the site is in deal mode — with other publications. The Web site has formed a partnership with washingtonpost.com that will provide content for the Post's new Business Travel section, targeted at frequent flyers. Ari Brandt, general manager, digital media at Portfolio, said there are three reasons to make this type of deal: increasing brand awareness, helping along its "organic searches" and growing referrals. He added the ink is now dry on a deal with abcnews.com, which will begin posting Kevin Maney's blog, Tech Observer, sometime during the next few days. And look out for four to five more deals before the year is over, Brandt said, declining to provide more information. — A.W.

IN STYLE: How many stylists does it take to make a book about stylists? Apparently, the magic number is 16. That is the final tally for "Stylist: The Interpreters of Fashion," a Rizzoli tome due out later this month. Polly Mellen, Camilla Nickerson, Carine Roitfeld, Grace Coddington, Karl Templer, Alex White, Melanie Ward, Joe Zee, Brana Wolf, Andrea Lieberman, Paul Cavaco, Venetia Scott, Tonne Goodman, Lori Goldstein, Edward Enninful and Carlyne Cerf de Dudzeele made the final cut. — Rosemary Feitelberg

NEXT TIME, CALL FRODO: Viggo Mortensen holds the record for selling the most books, at more than 200, during a signing at the International Center of Photography in New York, but that was almost topped Monday night — by Michael Clinton and his book, "Global Faces." Clinton, executive vice president, chief marketing officer and publishing director at Hearst Magazines, sold 178 books. To be fair, Mortensen had hobbits on his side — an ICP spokeswoman said the actor signed books just after the release of one of the "Lord of the Rings" films, "so Michael's signing was very impressive," she added.

And for those who think Hearst staffers had little choice but to pony up $40 to stay in Clinton's good graces, they would be wrong. The event also drew Jack Kliger, president and chief executive officer of Hachette Filipacchi Media; David Carey, group president and publishing director at Portfolio; Carlos Lamadrid, new publisher of Woman's Day; Will Schenk, publisher of Men's Journal; Keith Fox, president of BusinessWeek; Carol Hamilton, president of L'Oréal Paris, Fern Mallis, Stan Herman and Nick Graham. Total proceeds from the sale have not been finalized, but Clinton said it was enough money to fund a nurse's salary for one year at the Children's Hospital in Angkor Wat, Cambodia, the evening's beneficiary. — A.W.

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