JUMP STREET: Converse by John Varvatos is sticking with its "Get Chucked" theme for the third season in a row, but for fall, John Varvatos is getting more rebellious yet refined. Varvatos said he has chosen more well-known models — including Missy Rayder — and photographer Tom Munro in order "to bring the clothes up and make it more classy." As for rebelliousness, the campaign features images of Rayder fully clothed in a bathtub, holding a book titled "Who Shot J.V.?" while another image is meant to be a shout-out to The Sex Pistols, with Rayder wearing a jacket that says "God Save Queens, NY." The images will run in several magazines, including Elle, Harper's Bazaar, Vogue, W and The New York Times Magazine. — Amy Wicks
STILL GREEN?: Now that Earth Day has come and gone, will magazine editors stick with their eco-friendly initiatives? Vanity Fair, Elle, Domino and Town & Country all published special green-themed issues last spring, and while most agree the cause was worth backing, some may approach the topic differently next year.
Town & Country, according to vice president and publisher Jim Taylor, wanted to be involved with the green movement since its affluent readership has the means to buy eco-friendly, but more expensive, appliances and cars. But the magazine will not dedicate an entire issue to the subject in 2008; instead it will incorporate articles on green living into each issue. As Taylor explained, "I can't come out and say it was a huge hit in terms of bringing in lots of new advertisers." The April issue ran ads for special green beauty products L'Or de Vie and Amore Pacific, but "there aren't a lot of huge luxury advertising categories yet for this whole green movement," he said.