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Marie Claire opts for Ashley Olsen; Vanity Fair features supermodel Gisele Bündchen, and Harper's Bazaar photographed Kate Hudson.
Allure and Elle made more controversial choices. Allure chose pop tart gone wild Britney Spears. Why would a magazine about beauty put on its cover an unstable woman who shaved her own head, went to rehab and is a regular on celebrity weeklies' worst dressed lists? Editor in chief Linda Wells explained in her editor's letter: "I thought we could present the profile as her comeback. Perhaps Britney's story would be redemptive, like those of Angelina Jolie, Drew Barrymore and Mariah Carey before her." Instead, Britney took the photos and bailed — she missed four scheduled interviews with writer Judith Newman, and the accompanying comeback story went untold. Newman instead penned a story about the state of celebrities in 2007, and Allure crafted the cover line "Britney Spears: Tells Us Nothing and Everything."
Elle, meanwhile, shot wild child Lindsay Lohan, a decision that already has caused a stir among media observers, given the actress' arrest for the second time on July 24 on charges of drunken driving and possession of a controlled substance.
But it isn't only blondes who are having fun in September. A few titles did choose raven-haired cover girls — Jessica Alba will appear on Cosmopolitan's cover, Redbook has Brooke Shields and Cookie features Angie Harmon and her two kids. Glamour, on newsstands Aug. 7, went both ways with Claire Danes (blonde), Mariska Hargitay (brunette) and Queen Latifah (brunette and African-American), while Lucky opted for Sarah Michelle Gellar.