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LOOK TO THE FUTURE: The global entertainment and media market as a whole, which includes advertising spending, is expected to post 2.7 percent average annual growth, to $1.6 trillion in 2013. According to PricewaterhouseCoopers’ Global Entertainment & Media Outlook 2009-2013 report, there will be a slowdown of 3.9 percent this year and a mere 0.4 advance next year, but from 2011, ad spending is expected to grow by 7.1 percent annually for the next two years. Much of that growth will come overseas, however: In the U.S., ad spending is expected to fall by 1.7 percent annually to $174 billion in 2013, from $189 billion in 2008. — A.W.
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