Women’s Wear Daily
04.16.2014
fashion-memopad
fashion-memopad

Memo Pad: Esquire Goes Uptown... Almost Too Late... Crystal Ball...

Esquire will bring its bachelor pad back to New York for its fifth iteration.

fashion-memopad/news
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Esquire North living room by Campion Platt for Versace
Most Recent Articles In Memo Pad
Most Recent Articles In Memo Pad
ESQUIRE GOES UPTOWN: Esquire will bring its bachelor pad back to New York for its fifth iteration. Esquire North will open on Thursday at 111 Central Park North, a new luxury condominium at the north side of Central Park owned by residential real estate developer Athena Group. The 5,700-square-foot space spans three floors, two outdoor terraces, two balconies, a gym, separate media and gaming rooms and a library — but only one bedroom.

The Esquire spaces are typically used for various charity benefits and events during the month or so they are open, giving advertisers a platform to showcase their wares and connect themselves to celebrities, local and international causes and the magazine. This year's Manhattan space participants include Versace, Bally, Louis Vuitton, Pioneer, Jaguar and new advertisers Westin, Lufthansa, Rockport, Dell and KEF. A team of interior designers was selected to create rooms based on the participants' brand aesthetics.

"If God lived at Central Park North, what would the room look like?" designer Campion Platt asked himself as he constructed the Versace living room, which is set off by $150,000 custom KEF speakers.

"I don't know what God would listen to, but the Esquire man would listen to these," said Esquire vice president and publisher Kevin O'Malley.

Esquire North also includes digital-themed curated art by Steven Sacks, director of new media art gallery Bitforms — including a real-time mural displayed across four large plasma screens that continually morphs as it records room images. The largest of the three terraces will have a woodburning fireplace.

If an Esquire man wants the apartment for himself, $8.5 million will afford him the penthouse — unfurnished, of course. — Stephanie D. Smith

ALMOST TOO LATE: It would be hard to imagine two more divergent events than New Yorker editor in chief David Remnick interviewing Seymour Hersh and a David Denby Q&A with Judd Apatow and Seth Rogen of "Knocked Up" and "Superbad" fame, but in the eyes of New Yorker Festivalgoers, they're close in popularity. Both events rapidly sold out their 400-ticket capacity, though the crafters of what New Yorker film critic Denby called the "infantilism of the male bond" did beat the journalistic heavyweights by selling out in six minutes to Remnick and Hersh's seven. The more intimate events of around 30 tickets — a studio tour with Jeff Koons, a tour of the Bloomberg building, a restaurant tour with Calvin Trillin — were gone in one minute flat. For those who didn't snap up tickets fast enough, for the first time the magazine is holding 10 percent of all event tickets to be sold at the Metropolitan Pavilion starting at 3 p.m. Oct. 5, the first day off the festival. — Irin Carmon
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