Memo Pad: Emma Watson Vogues for Burberry... Haskins' View

WESTMINSTER WOMAN: The news coming out of Westminster these days may be bleak — what with ongoing parliamentary scandals and a wobbly British government — but that hasn’t stopped Burberry from celebrating the historic London neighborhood in its new ad campaign. The ads — featuring Emma Watson and shot on location by Mario Testino near Burberry’s new headquarters not far from Westminster Abbey, Big Ben and the Houses of Parliament — showcase a chilly but lovely London.

“I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today,” said Burberry creative director Christopher Bailey.

The campaign breaks in the August issues of magazines including Vanity Fair, Vogue, British Vogue and Tatler. It also will appear on the brand’s Web site early next month to coincide with the magazines’ releases. In August, an interactive digital campaign directed by Bailey that includes podcasts and behind-the-scenes footage will appear on the Burberry site. — Samantha Conti