Women’s Wear Daily
04.17.2014
fashion-memopad
fashion-memopad

Memo Pad: Emapping Out a Plan... Closet Wanderer... Healthy Increase...

Private equity firm Apax has been eyeballing some of Emap's hottest property.

fashion-memopad/news
The title also has named two top-level ad sales executives: Victoria Fuller was named associate publisher, joining from Interview where she was vice president/associate publisher, and Aisling McDonagh was promoted to online sales director. McDonagh has been with Women's Health since its launch, overseeing food and travel accounts. — S.D.S.

LET'S MAKE A DEAL: Automotive advertising is the one sector suffering for all magazines these days given the travails of Detroit, but Hearst Magazines has bucked the trend — at least temporarily — with a multimillion dollar ad deal with Infiniti. The luxury car company has agreed to shell out "more than $5 million but less than $10 million," according to a source, which includes an exclusive event and exhibit at the "Super Bowl of classic car shows," otherwise known as the Pebble Beach Concours d'Elegance, which takes place Aug. 15 to 19. But the event partnership isn't applicable to all Hearst titles. Infiniti deemed only Esquire, Harper's Bazaar, Town & Country, SmartMoney and O, The Oprah Magazine as "the right fit" for the Infiniti Gallery of Design, which will begin the first day of the car show. The gallery will showcase two Infiniti vehicles, along with eight surrounding displays from companies such as Shu Uemura and Irene Neuwirth, said Jeff Hamill, Hearst's senior vice president of advertising sales and marketing. The event is part of a yearlong ad buy from Infiniti across all Hearst titles, said a company spokeswoman, although a four-page wrap-up ad section will turn up only in the December issues of the aforementioned magazines. — Amy Wicks

SUNDAY CONFESSION: The Sunday Times of London has printed an apology for a story that ran July 1 claiming that Stacy Ann Ferguson — aka Fergie — was being paid by Candie's Inc. to name-check the brand in her song lyrics. "Although Fergie has a commercial deal with Candie's in which she appears in advertisements for its clothing, this does not include the incorporation of the Candie's brand into her lyrics. We apologize for the error," the paper said Sunday. The apology follows a July 12 story in WWD in which Fergie denied she was being paid to name-check the brand, and added that her lawyers would be taking legal action. "It's completely false. I don't know where they got it from," she said. At the time, a spokeswoman at Iconix Brand Group Inc., Candie's parent company, also denied the report in the Sunday Times. — Lucie Greene
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