Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Memo Pad: Emapping Out a Plan... Closet Wanderer... Healthy Increase...

Private equity firm Apax has been eyeballing some of Emap's hottest property.

fashion-memopad/news
Conde Nast Travelers take on the little black dress

Conde Nast Traveler's take on the little black dress.

Photo By WWD Staff

EMAPPING OUT A PLAN: Private equity firm Apax has been eyeballing some of Emap's hottest property as the British media giant launches a "strategic review" of its businesses, which include Grazia, FHM and fashion Web site WGSN. Although an Apax spokesman in London declined all comment, industry sources say talks between Apax and Emap are at a very early stage, and that Apax would be most interested in Emap's B2B division, which includes WGSN and Retail Week. The price being talked about for the B2B division is 1.3 billion pounds, or $2.63 billion at current exchange. An Emap spokesman declined to comment on any approaches from Apax or other interested parties. An Emap statement said the company was exploring "all options to maximize shareholder value, including a possible sale or demerger of some or all of its constituent businesses." Emap has retained Citi and Lazard to assist on the review. — Samantha Conti

CLOSET WANDERER: Condé Nast Traveler isn't the first place fashion fans usually turn to to see clothes other than bikinis and sarongs, but style director Mark Connolly believes travel influences most designers. "I see a collection come down the runway and immediately make the connection — whether it's Asia or Africa." To prove the point (and perhaps get more of those all-important ad dollars), the magazine celebrates the Little Black Dress in an 10-page photo feature in its September issue, where designs from Zac Posen, Rodarte, Alberta Ferretti, Christian Dior and Giles Deacon are photographed in Moscow, Paris, London, Barcelona and Rome. "From the moment I saw the Dior dress on the runway I knew I had to shoot it in Barcelona," while the Zac Posen dress "perfectly mirrors the architecture of the Eiffel Tower," said Connolly. The only "models" that appear in the shoot are the palace guards in the London spread; the dresses are photographed without humans, and the Barcelona bullfighters and Russian ballerinas are professionals. The September issue marks Condé Nast Traveler's 20th anniversary, and could rival corporate cousin Vogue in postage costs. It carries 287 ad pages, its most ever. — Stephanie D. Smith

HEALTHY INCREASE: Women's Health will raise its rate base to 1.1 million from 850,000 effective with the January/February 2008 issue. The female counterpart to Rodale's Men's Health — which carries a 1.75 million rate base — is boosting its circulation for the fourth time since its launch two years ago. Women's Health has more than doubled its circulation since 2005, and is becoming a sizeable competitor to Shape (1.65 million), Fitness (1.5 million) and Self (1.4 million). The magazine's circulation for the first half of the year grew 52 percent over the same period last year.
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