Most Recent Articles In Memo Pad
Latest Memo Pad Articles
CLOSET WANDERER: Condé Nast Traveler isn't the first place fashion fans usually turn to to see clothes other than bikinis and sarongs, but style director Mark Connolly believes travel influences most designers. "I see a collection come down the runway and immediately make the connection — whether it's Asia or Africa." To prove the point (and perhaps get more of those all-important ad dollars), the magazine celebrates the Little Black Dress in an 10-page photo feature in its September issue, where designs from Zac Posen, Rodarte, Alberta Ferretti, Christian Dior and Giles Deacon are photographed in Moscow, Paris, London, Barcelona and Rome. "From the moment I saw the Dior dress on the runway I knew I had to shoot it in Barcelona," while the Zac Posen dress "perfectly mirrors the architecture of the Eiffel Tower," said Connolly. The only "models" that appear in the shoot are the palace guards in the London spread; the dresses are photographed without humans, and the Barcelona bullfighters and Russian ballerinas are professionals. The September issue marks Condé Nast Traveler's 20th anniversary, and could rival corporate cousin Vogue in postage costs. It carries 287 ad pages, its most ever. — Stephanie D. Smith
HEALTHY INCREASE: Women's Health will raise its rate base to 1.1 million from 850,000 effective with the January/February 2008 issue. The female counterpart to Rodale's Men's Health — which carries a 1.75 million rate base — is boosting its circulation for the fourth time since its launch two years ago. Women's Health has more than doubled its circulation since 2005, and is becoming a sizeable competitor to Shape (1.65 million), Fitness (1.5 million) and Self (1.4 million). The magazine's circulation for the first half of the year grew 52 percent over the same period last year.