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Memo Pad

Memo Pad: EMap's B2B Division Sold... Show Me the Money...

Memo Pad: EMap's B2B Division Sold... Show Me the Money...

by WWD Staff

Posted Wednesday December 26, 2007

From WWD Issue 2007/12/26

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 Comments

472258

While some fans might find Wolford or La Perla more fitting for a show that hails from the Upper East Side and seems to throw a cotillion or masquerade ball every other episode, money talks, and a spokesman for the CW Television Network described the cash behind the deal as "major and significant." Reportedly, a 30-second ad during "Gossip Girl" is approximately $76,000. Victoria's Secret also sponsors an ongoing video series that features Eric Daman, the costume designer for the show. The spokesman said the show also has a lucrative partnership with Verizon, which gets a lot of airtime since the characters are all linked through their mobile devices for their daily gossip. — Amy Wicks

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