fashion-memopad
fashion-memopad

Memo Pad: EMap's B2B Division Sold... Show Me the Money...

Emap is no more. Despite saying it planned to press on and keep its business-to-business operations, the beleaguered British media group has effectively dissolved itself by selling the B2B arm for 1 billion pounds, or $1.97 billion at current exchange.

While some fans might find Wolford or La Perla more fitting for a show that hails from the Upper East Side and seems to throw a cotillion or masquerade ball every other episode, money talks, and a spokesman for the CW Television Network described the cash behind the deal as "major and significant." Reportedly, a 30-second ad during "Gossip Girl" is approximately $76,000. Victoria's Secret also sponsors an ongoing video series that features Eric Daman, the costume designer for the show. The spokesman said the show also has a lucrative partnership with Verizon, which gets a lot of airtime since the characters are all linked through their mobile devices for their daily gossip. — Amy Wicks
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