HIT THE ROAD, JACK: Vogue isn’t the only magazine jumping in to pump up consumer spending in its sector: Travel + Leisure is launching an initiative under the tagline, “Please Go Away,” to encourage travel. Starting next week, 500 New York City taxi tops will be cobranded with the magazine and a range of advertisers, including JetBlue, Amtrak Vacations and Starwood Hotels & Resorts, accompanied by four pages in the magazine and a microsite.
Publisher J.P. Kyrillos acknowledged the travel industry is bloodied on several fronts: by the recession, by the new stigmatization of corporate meetings and retreats — crucial in the hotel business but notorious in the wake of the AIG scandals — and, most recently, fears of swine flu.
Editor in chief Nancy Novogrod did her part in her May editor’s letter: “It’s a great time to travel — uniquely appealing and well-priced opportunities abound. If you can travel now, please do. It will help the world,” she wrote.
May 22, 2009
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