fashion-memopad
fashion-memopad

Memo Pad: Elle No, We Won't Go!... Changing Heads...

If there's anyone out there still interested in the Nina Garcia saga in the slightest â¿¿ OK, can she just decide already?

fashion-memopad/news
CROSS PROMOTION: Following "America's Next Top Model" and Bravo's "Make Me a Supermodel," yet another reality show will launch with a handful of ambitious beauties, celebrity judges and the enticing prize of a photo shoot for a major magazine. But this show won't be targeted toward reality programming's core audience of 18- to 34-year-olds. TV Land on June 4 will debut "She's Got the Look," a search for the next top model over 35. Women will compete in the usual runway walk offs and photo shoot challenges for a modeling contract with Wilhelmina Models and a shoot for Self. Former Self cover model Kim Alexis will host the show, and Beverly Johnson, stylist Robert Verdi and Wilhelmina president Sean Patterson will serve as judges. Self's editors will appear in several episodes to dispense health and fitness tips, and editor in chief Lucy Danziger will appear in the final episode to help pick the winner.

The show is part of TV Land's push for more original programming to cater to the over 40 set. The network also produced "High School Reunion," which centered around a group of graduates from a 1987 high school class, and is shooting a pilot for a "Bachelor"-style dating show featuring older women and younger men. For Self, which has a median age of 36, the show's feel-good premise aligned with its brand mission, according to Danziger: "It wasn't about a makeover or losing weight, it was about becoming who you could be and reaching your fullest potential as a woman." Participation in the show also reaps financial benefits — Self sold two joint sponsorships for the program, to Aveeno and Jenny Craig. The title is no stranger to television; it had previously produced a show with VH1 around their "Rock Bodies" franchise but will not repeat that program this year.

— S.D.S.

STYLE SPY:
Nine percent of viewers watch TV online, according to Convergence Consulting Group. But how about a print magazine that's a TV show on the Internet? That would describe VogueTV, which last week unveiled a new name, more programming and strange new forms of distribution. So if, for example, you want to check out Sarah Jessica Parker and Chris Noth joking around on the set during Vogue's June cover shoot, you'll find it at its own site at Vogue.tv and in the company of network TV programs at video sites Hulu, Tidal TV and Veoh. Alternatively, you can add it to your MySpace page or Web site, as some retailers are doing, or watch it on your cell phone via JuiceCaster. The mostly advertorial series — formerly ShopVogueTV — has attracted 784,480 viewers since it debuted in November last year. And, of course, Vogue and its retail partners, such as Neiman Marcus, which sponsored the video of the Parker shoot, can track how many times a video has been viewed and the online purchases it inspired, which TV can't do. "We're already the market leader in the print world, and we think we can be the market leader in the branded entertainment world," said Vogue publisher Tom Florio.

 

— Cate T. Corcoran

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