NO WEDDING PARTY: InStyle Weddings will cease publication after its next issue, which will hit newsstands Dec. 25 and run through March 5. Nine people have been laid off. The economic downturn has been particularly brutal for the weddings market, with Condé Nast Publications closing Elegant Bride and Modern Bride earlier this year, and Time Inc. execs concluding InStyle Weddings was no longer a viable business. Time Inc. launched the wedding title in 2000 as a onetime issue, and in 2005 went to four times a year on newsstands.
InStyle will continue to publish special issues, such as InStyle Hair, which launched earlier this year and sold 220,000 copies on the newsstand, and InStyle Makeover, which has sold 259,000 copies this year. In the third quarter, the average issue of InStyle sold 772,000 copies on the newsstand.
As media players continue to downsize their exposure to the wedding market, American Media Inc. recently disclosed plans to launch Shapebride, an extension of Shape magazine that will arrive on newsstands Valentine’s Day weekend. — Amy Wicks