Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Memo Pad: E-tail Therapy... Scent Library... Food for Thought...

Online magazines are taking their style advice one extra step, by connecting readers directly to the publications' e-tail sites.

fashion-memopad/news
For a per-person cover charge of ¿40 (£26.90/$55.30), participants can choose from a menu of manicures, massages, makeovers, tarot-card readings, séances and photo-taking sessions. People can also buy from a collection of accessories from brands such as Assail, Djossou and Lotta.

The brunch's location is kept secret until 48 hours before each event.

INTERIOR & EXTERIOR TOUCHUPS
Interior decorating has taken on a whole new meaning now that some homeware brands are out to take care of people's looks, as well as their living environments.

London-based Holistic Silk, for instance, introduced in May a silk pillowcase billed to have anti-aging properties.

"It stems from Ancient China, where silk has always been known for anti-aging," said Joanna Weakley, founder and managing director of Holistic Silk. "It doesn't crease the skin. The silk stays very cool, and it doesn't absorb any moisture either, meaning that it doesn't take away any natural moisture—or product —from the face."

The pillow retails for £37 (¿50/$76).

Meantime, London-based Natural Magic launched in June three room fragrances said to have treatment benefits. One, for example, includes an "energy-boosting" blend, comprising lemon and basil notes. Each 170-ml. spray retails for £28.

"Because Natural Magic Organic Home Treatment Mists are made using a great amount of organic essential oils, as you spritz them into the air and breath in, the amazing scents work as proper holistic treatments," said Nicola Elliott, the brand's founder.

Ron Robinson, founder of Fred Segal's Apothia brand, also touts multifunction scented candles. He says Apothia candles, recently rolled out to doors such as the U.K.'s Harvey Nichols department store, are able to make a room smell nice while serving as good body moisturizers if their wax is rubbed on skin.
Page:  « Previous
  • 1
  • 2
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or