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Avery Baker, executive vice president of global marketing, said the advertising spend is up for fall, reflecting Hilfiger's ongoing retail expansion. He declined to reveal the percentage increase, however. The sportswear campaign will break in the September issue of titles including Vanity Fair, Vogue, GQ and Elle, along with large-scale outdoor placements, including double-decker London buses.
Meanwhile, Hilfiger focused on a different force of nature, French soccer deity Thierry Henry, for another global campaign for fall. Henry, the designer's newest international brand ambassador, contorted his lithe figure for photographer Nathaniel Goldberg despite an injury sustained on the field.
Henry models a capsule Hilfiger collection, inspired by the sport hero's lifestyle, with all proceeds going to the sports star's new antiracism charity, The One For All Foundation. Baker said the media buy would be weighted to Europe and Asia, with ads also appearing in Details and The New York Times. — Miles Socha
DIVERSE TIMES: At a panel on "Race, Identity and Privilege" hosted by the Magazine Publishers of America Tuesday, the travails of Time Inc. hung heavily over the room. Men's Fitness editor in chief Roy S. Johnson recalled getting laid off as assistant managing editor of Sports Illustrated, panelist Carolina A. Miranda had worked at Time for three years, and Essence managing editor Angela Burt-Murray was left in the unenviable position of toeing the line between representing her company and critiquing its lack of diversity. "I work for a company of over 100 magazines and most of the senior African-Americans are in this room," she said. "[Time Inc.] was happy when they acquired Essence because it helped out with the numbers." Miranda argued "the minute Time Inc. hit financial troubles, the Logan scholars [a minority-oriented fellowship] got cut. That showed me it just wasn't a priority." Panelist and consultant Ramon Marmolejos said he was a veteran of the Logan program but had left after its completion "because I just didn't see a future path" at the company.
Burt-Murray also lamented there had not been more public outcry over GQ editor in chief Jim Nelson's recent editor's letter. (Her incorrect recollection was that he had "referred to Asian women as whores"; in fact, Nelson used the phrase "Asian whores" twice in discussing wishes that might be fulfilled by self-help book "The Secret." The GQ editor told the New York Post that his piece was "skewering a Western attitude that one ought to find noxious." Incidentally, Nelson's publicist was one of the few white men attending the panel.)
Meanwhile, Hilfiger focused on a different force of nature, French soccer deity Thierry Henry, for another global campaign for fall. Henry, the designer's newest international brand ambassador, contorted his lithe figure for photographer Nathaniel Goldberg despite an injury sustained on the field.
Henry models a capsule Hilfiger collection, inspired by the sport hero's lifestyle, with all proceeds going to the sports star's new antiracism charity, The One For All Foundation. Baker said the media buy would be weighted to Europe and Asia, with ads also appearing in Details and The New York Times. — Miles Socha
DIVERSE TIMES: At a panel on "Race, Identity and Privilege" hosted by the Magazine Publishers of America Tuesday, the travails of Time Inc. hung heavily over the room. Men's Fitness editor in chief Roy S. Johnson recalled getting laid off as assistant managing editor of Sports Illustrated, panelist Carolina A. Miranda had worked at Time for three years, and Essence managing editor Angela Burt-Murray was left in the unenviable position of toeing the line between representing her company and critiquing its lack of diversity. "I work for a company of over 100 magazines and most of the senior African-Americans are in this room," she said. "[Time Inc.] was happy when they acquired Essence because it helped out with the numbers." Miranda argued "the minute Time Inc. hit financial troubles, the Logan scholars [a minority-oriented fellowship] got cut. That showed me it just wasn't a priority." Panelist and consultant Ramon Marmolejos said he was a veteran of the Logan program but had left after its completion "because I just didn't see a future path" at the company.
Burt-Murray also lamented there had not been more public outcry over GQ editor in chief Jim Nelson's recent editor's letter. (Her incorrect recollection was that he had "referred to Asian women as whores"; in fact, Nelson used the phrase "Asian whores" twice in discussing wishes that might be fulfilled by self-help book "The Secret." The GQ editor told the New York Post that his piece was "skewering a Western attitude that one ought to find noxious." Incidentally, Nelson's publicist was one of the few white men attending the panel.)
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