fashion-memopad
fashion-memopad

Memo Pad: Double Life... Wild Kingdon... Diverse Times

Some may have thought it dead, but Vogue Living lives on after all. Vogue will publish a second edition of the magazine in October even though the first version left many media watchers underwhelmed.

Though Vogue is calling it a success, company insiders say they've heard very little about Vogue Living's newsstand sales or plans for the future. Bowles said there are talks of publishing more than one issue annually beyond 2007. The book, he added, further illustrates the magazine's viability. "It vindicates the reason for a Vogue Living magazine simply for the reason that here is a century and more of stories that have been in Vogue that celebrated the lifestyle, homes and gardens of taste makers who continually and enduringly engaged the magazine."

Though the latest Vogue Living is still under construction, Bowles said the issue will have a larger perspective this time (since most of the stories in the launch issue were based in or around New York). "With the first issue we wanted to make the center of the book American-centric and we have a different theme for this issue, which has required a more global vision." That theme includes more on innovation and trends in home and garden. — Stephanie D. Smith

WILD KINGDOM:
You can almost hear the roar of the Pacific Ocean in Tommy Hilfiger's fall-winter advertising campaign — which boasts a backdrop as majestic as a spread in National Geographic.

And that was precisely the intention. Hilfiger signed a partnership with the nature magazine that will see him run a four-page gatefold in the December issue of European editions, post the campaign on the National Geographic Web site and use its 2004 article on Washington State's Olympic National Park, the location for the sportswear shoot, for a direct-mail brochure. Several hundred thousand copies are slated to drop in September. "We've always shot outdoors," Hilfiger said Wednesday. "But the outdoors and the earth is much more important to all of us than it's ever been. Celebrating it in different ways is important."

Photographer Dewey Nicks lensed a gaggle of models in runway looks gathered for an elegant dinner party on the rugged beach, complete with chandeliers dangling from driftwood, against a stormy sky. "The mood is more dramatic for sure," Hilfiger allowed. "Nature is very inspiring."

This is the third time Hilfiger has shot his global sportswear campaign in iconic landscapes, previously using Monument Valley in Arizona and a frozen lake in the Yukon.
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