Women’s Wear Daily
04.16.2014
fashion-memopad
fashion-memopad

Memo Pad: Double Life... Wild Kingdon... Diverse Times

Some may have thought it dead, but Vogue Living lives on after all. Vogue will publish a second edition of the magazine in October even though the first version left many media watchers underwhelmed.

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DOUBLE LIFE: Some may have thought it dead, but Vogue Living lives on after all. Vogue will publish a second edition of the magazine in October even though the first version left many media watchers underwhelmed. And for those who can't get enough interiors in a 200-page magazine, there's also a coffee table tome coming called "Vogue Living: Houses, Gardens, People" that can be had for $75. The 400-page book, to be published by Alfred A. Knopf, will include 35 of the best home and garden profiles in Vogue's history.

"There are stories that everyone at the magazine has loved over the years — Oscar de la Renta's house in the Dominican Republic, all of Karl [Lagerfeld]'s houses, Madonna's...old house in the English countryside," said Hamish Bowles, Vogue Living's editor in chief and editor of the book. "We wanted to get a mix of fashion designers and the kind of creative style makers that Vogue applauds and give insight into the further creative process of creative minds."

The idea for the book, said Bowles, has been kicked around for many years, but the editors began work on it while putting together the first Vogue Living magazine last summer. Vogue editor in chief Anna Wintour oversaw the book, but Bowles edited the stories and wrote the introduction. Calvin Klein, whose minimalist loft overlooking the East River appeared in Vogue in the mid-Seventies, wrote the forward. Knopf will produce 25,000 copies in its initial run.

"Vogue Living: Houses, Gardens, People" is a nod to the fashion monthly's previous book, "Vogue's Book of Houses, Gardens and People" published in 1968. The title overlap, said Bowles, was Wintour's idea. As for the price, Bowles said it's a bargain. According to bookseller Alibris, the 1968 version goes for about $500.

Meanwhile, the second issue of Vogue Living will hit stands Oct. 23 with a 500,000 rate base. Last year's edition was polybagged to 300,000 subscribers, and a spokeswoman said plans are the same for 2007. Newsstands sales for the 2006 copy reached about 145,000 copies, a spokesman confirmed. Comparatively, Architectural Digest sold about 102,000 copies per month on average in the last half of 2006, according to the Audit Bureau of Circulations — although Vogue Living was on newsstands for three months.
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