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Memo Pad: Double Click... Taking Shots... Little Cutie...

Julianne Moore may be Stefano Pilati's date for Monday night's Costume Institute ball, but another woman in his Yves Saint Laurent entourage is also sure to turn heads.

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DOUBLE CLICK: Julianne Moore may be Stefano Pilati's date for Monday night's Costume Institute ball, but another woman in his Yves Saint Laurent entourage is also sure to turn heads: Gisele Bündchen. The Brazilian supermodel is expected to wear YSL to the event, signaling her new affiliation with the French house as the focus of its forthcoming fall-winter advertising campaign. Inez van Lamsweerde and Vinoodh Matadin captured Bündchen cavorting in the streets of Paris at night. According to Pilati, that's a moment ripe with possibility, when a woman can pursue a "double life" — should she be so inclined. Bündchen certainly played the role to the hilt for the Dutch photo duo.

Pilati continues to shake up YSL's advertising with new photographers and faces — including for his men's campaign. For fall-winter, he tapped Marc Newson to pose at the industrial designer's home and in his atelier. It's the second season Pilati has used a personality rather than a model for the men's campaign: Vincent Gallo is featured in the current spring series. Previous YSL campaigns have used photos by Juergen Teller, Jeff Burton and the duo of Mert Alas and Marcus Piggott. — Miles Socha

TAKING SHOTS: Us Weekly, consumer advocate? That's the spin Wenner Media is putting on the title's decision to run a story this week calling out its competitors for misleading consumers. In the piece, "All the News That's Fake," Us Weekly points to recent issues of OK!, Life & Style, In Touch and Star and "corrects" headlines and accompanying stories in each magazine about celebrity breast augmentations, Jennifer Lopez and Marc Anthony breaking up, Brad Pitt wanting Jennifer Aniston back, and Katie Holmes talking about divorcing Tom Cruise. "The level of fabrication has reached a fever pitch that we needed to do something about it," said a spokesman for Wenner Media. "These headlines are completely egregious and misleading."
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