RETAILERS NEED EDITORIAL HELP, TOO: Anyone who has argued that shopping magazines are just a hair's breadth away from actual catalogues may find fodder in the gig of one former shopping magazine editor. Mandi Norwood, who launched and edited Shop Etc. until Hearst folded it in August, is now serving as the editorial director of Bath & Body Works, a rather unusual title in the beauty industry. Fresh from success at British Cosmopolitan, Norwood first came to the U.S. in 2000 to revive the flagging Mademoiselle, which folded under her watch a year later. A spokeswoman for Bath & Body Works said Norwood's new job "harnesses her expertise at communicating with and marketing to women of all ages and her passion for retail. Mandi's role spans the entire Bath & Body Works business, from strategic brand development to all aspects of advertising and marketing across all 1,600 stores." — Irin Carmon
DRAMA QUEEN: In her first season as creative director at Piazza Sempione, French designer Nathalie Gervais has upped the drama in the brand's ad campaigns by tapping photographer Maciek Kobielski and stylist Victoria Bartlett. The images, which break in the July issue of Vogue, were shot in Hancock, N.Y., and feature red-haired model Elise Crombez. The colors, textures and graphics hail from the northern hemisphere, namely the Black Forest, Scandinavian countries and Siberia, and are meant to evoke a calm strength, underscored by the use of mirrors. Gervais said she chose Kobielski to support a new talent with a strong identity. "We wanted someone that could translate the brand's core identity, luxury, dynamism and self-assuredness. Maciek's work embodied these values," said Gervais. — Alessandra Ilari







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