fashion-memopad
fashion-memopad

Memo Pad: Done Deal... Hope For Us All... New Talent...

As talks for new investors to buy Dennis Publishing near a conclusion, private equity firms continue to snap up other media companies.

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NEW TALENT: For her fall Collection campaign, Donna Karan has gone after the next big thing. Catherine McNeil, touted as one of a new crop of up-and-coming models, is featured in the ads, which, in typical Donna manner, are meant to evoke a celebration of the power of a woman. After several years, Karan has reunited with photographer Mario Testino, who discovered the Australian model. The campaign was shot at the Baryshnikov Arts Center within the 37 Arts building at 450 West 37th Street and features McNeil among a gaggle of men in black suits, black shirts and black ties, with cool black sunglasses. The campaign will break in August issues of Vogue, Vanity Fair and W, and run through October in major fashion and lifestyle books, including Elle, Harper's Bazaar, Town & Country and Interview. — Marc Karimzadeh

RETAILERS NEED EDITORIAL HELP, TOO:
Anyone who has argued that shopping magazines are just a hair's breadth away from actual catalogues may find fodder in the gig of one former shopping magazine editor. Mandi Norwood, who launched and edited Shop Etc. until Hearst folded it in August, is now serving as the editorial director of Bath & Body Works, a rather unusual title in the beauty industry. Fresh from success at British Cosmopolitan, Norwood first came to the U.S. in 2000 to revive the flagging Mademoiselle, which folded under her watch a year later. A spokeswoman for Bath & Body Works said Norwood's new job "harnesses her expertise at communicating with and marketing to women of all ages and her passion for retail. Mandi's role spans the entire Bath & Body Works business, from strategic brand development to all aspects of advertising and marketing across all 1,600 stores." — Irin Carmon

DRAMA QUEEN:
In her first season as creative director at Piazza Sempione, French designer Nathalie Gervais has upped the drama in the brand's ad campaigns by tapping photographer Maciek Kobielski and stylist Victoria Bartlett. The images, which break in the July issue of Vogue, were shot in Hancock, N.Y., and feature red-haired model Elise Crombez. The colors, textures and graphics hail from the northern hemisphere, namely the Black Forest, Scandinavian countries and Siberia, and are meant to evoke a calm strength, underscored by the use of mirrors. Gervais said she chose Kobielski to support a new talent with a strong identity. "We wanted someone that could translate the brand's core identity, luxury, dynamism and self-assuredness. Maciek's work embodied these values," said Gervais. — Alessandra Ilari
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