fashion-memopad
fashion-memopad

Bally's Pool Party... Clear Motives... Moussaieff Makes a Move...

For his first ad campaign for Bally, Brian Atwood turned to an ex-top model — Christy Turlington.

View Slideshow
CLEAR MOTIVES: Saturday, the London-based fashion and lifestyle group, has acquired a majority stake in MO Communications, the London- and Paris-based fashion p.r. agency whose clients include Giles, Giambattista Valli, Mulberry, Iceberg and Rock & Republic. On Jan. 1, MO will merge with Relative PR, already part of Saturday’s stable, to form Relative MO. Justine Fairgrieve, Relative’s founder and senior partner, and MO co-founders Mesh Chhibber and Olivier Bourgis will act as managing partners, each continuing to be responsible for their existing clients. Brands represented by Relative PR include Christopher Kane, Julien Macdonald, Preen and Orla Kiely. “We felt that to grow the business over the long term we needed a partner and that Relative and Saturday are the perfect [choice],” said Chhibber, adding that Relative MO hopes to open a New York office in the near future. Services to be proposed by Relative MO, which will be based in the Biscuit Building in Shoreditch, London, will include consultancy, sponsorship, celebrity placement and sales.

— Katya Foreman

View Slideshow
Page:  « Previous Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false