STILL STRONG: Michelle Obama’s newsstand appeal translated into above average sales for Vogue this spring. The March issue, where the First Lady wore clothes she handpicked from J. Crew and Jason Wu, sold 560,000 copies on the newsstand, just edging out their most recent best-selling issue on the newsstand in September 2008, which hit 559,000 copies. The March results trounced last year’s newsstand sales: Drew Barrymore’s cover turn sold 397,000 copies. The First Lady has been featured on the covers of Ladies Home Journal, More, Ebony, People and Us Weekly, however sales for those titles have varied. (According to Advertising Age, sales for the September issue of Ladies Home Journal with both her and husband President Barack Obama on the cover were 21 percent smaller than the year prior.) Obama is also featured on the April issue of O, The Oprah Magazine, along with Oprah Winfrey, and the May issue of Essence with her mother, Marian Robinson.
— S.D.S.
Memo Pad
Memo Pad: Diane Kruger Tees Up... Stella's Time.. Obamarama...
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Posted Wednesday April 29, 2009
From WWD Issue 04/29/2009




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