fashion-memopad
fashion-memopad

Memo Pad: Delay Again... Back On... Not So Fast, But Steady

On Monday, American Media Operations Inc. filed yet another notification of late filing with the Securities and Exchange Commission.

Along with sister publication Inc., the magazine has moved to new offices in 7 World Trade Center, whose sleek and green-certified accoutrements can be seen in a slide show on the Fast Company Web site entitled "Welcome to the Future." Safian's editor's letter in the June issue, his first, noted that "some staffers at our company chose not to move with us; the memories were too harsh. But I feel differently. For a magazine like Fast Company, there is no more fitting location for our headquarters: a place that is all about rebirth and potential and the promise of tomorrow."

Under Mansueto Ventures LLC, the magazine has been slowly regrouping from its previous struggles: despite the business category's well-covered travails, Fast Company's ad pages were up 9.1 percent from January through March compared with 2006, and its newsstand sales rose 37.4 percent in the second half of 2006, to 22,134. (Of course, picking a magazine back up lends itself to big percentages; in the flusher days of the dot-com era, the newsstand average could triple that figure. But that was then — at the time of Mansueto Ventures' purchase, in June 2005, newsstand sales had shrunk to the mid-teens.) Total circulation was flat at 736,458. — Irin Carmon

NEW RECRUITS: Two recent media acquisitions by private equity firms — that of Dennis Publishing and Reader's Digest Association — continue to make executive waves. Carolyn Kremins, who was named publisher of Cookie in March, has looked back to her old home of Dennis for one of her associate publishers: Amy Newman, who was associate publisher of marketing and creative services for Maxim, will now serve in a similar capacity at Cookie. Heddy Sams, who was the associate publisher for advertising at Cookie, followed former Cookie publisher Eva Dillon to Reader's Digest, also in March.

Separately, Blair Hecht Schlumbom was named associate publisher for advertising of Gourmet magazine last week, succeeding Tom Hartman, who was promoted to publisher. — I.C.
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