Women’s Wear Daily
04.16.2014
fashion-memopad
fashion-memopad

Memo Pad: Cutting Back... Keeping It In The Family... Paige's Curse...

Staffers at Rodale Inc. are wondering if more departures are to come after three well-liked top executives left the company.

fashion-memopad/news
Carolina Herrera Jr in the latest ad

Carolina Herrera Jr. in the latest ad.

Photo By WWD Staff

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CUTTING BACK: Staffers at Rodale Inc. are wondering if more departures are to come after three well-liked top executives left the company. Last month, Steve Kalin, executive vice president/chief operating officer, and executive vice president Ben Roter exited the company. On Friday, senior vice president, consumer marketing Joyce Shrier left Rodale. Meanwhile, several staffers in circulation last week were told their positions were being relocated to New York from Pennsylvania.

A Rodale spokeswoman said there's little to fear. "This is not a cost-cutting exercise, as we are actively hiring in many other areas and departments in the company, such as online, direct response, sales and finance." Kalin, who worked for Rodale for six years, left at the end of December when his contract expired. Lester Rackoff was promoted from senior vice president/chief financial officer to executive vice president/chief financial officer, assuming the financial responsibilities Kalin oversaw. Roter is assuming an advisory role with the firm. Shrier left after spending 20 years at Rodale and is expected to be replaced. — Stephanie D. Smith

KEEPING IT IN THE FAMILY:
The spring campaign for Carolina Herrera is the designer's favorite to date — although she admits that's usually the case until the next one comes along. "Fashion changes and you have to forget the last one and move forward. This is very new and reflects the collection so well," said Carolina Herrera. And while the designs are always changing, she has kept the face of the brand consistent with her daughter, Carolina Herrera Jr. This is the third season the younger Herrera has been shot by photographer Mario Sorrenti. She told WWD the current campaign is also her favorite. "I barely had any makeup, we shot it really fast and when I saw the pictures I liked all of them, plus I think one really gets a sense of spring," she said, adding she loves working with Sorrenti because he doesn't ask her to pose like a model. "The day Mario doesn't shoot the campaign, I quit."

The designer has continued to feature her daughter in the campaigns because she represents the customer. "She is sophisticated and modern looking but also a mother of two, married and lives in Spain; she does so much." Sorrenti came up with the idea to feature a backdrop of bright colors in the new images, to reflect a collection that was inspired by the watercolors of Jeremiah Goodman. "The line this season incorporated beautiful floral prints, which inspired me to want to incorporate flowers into the imagery of the campaign," said Sorrenti. "Flowers are such a classical symbol of beauty and elegance." The campaign will run in the March issues of Town & Country, Vogue, Harper's Bazaar, W and Elle. — Amy Wicks
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