The infusion of cash also gives PopSugar capital to fund its expansion in the fall. The company plans to expand internationally as well as launch six sites, including CasaSugar on July 15, a home site; LilSugar, a baby site; SavvySugar, a personal finance site, and KarmaSugar, a cause and charity resource. Out-of-work bloggers, take note: The company is hiring 30 more editors to run the sites. — Stephanie D. Smith

PEGGY'S NIGHT: There is no one quite like Peggy Siegal. For 30 years, the publicist and event planner has been a Manhattan staple, as reliable in her own way as Gray's Papaya, the Bronx Zoo and Midtown traffic. On Tuesday night, she celebrated her birthday at the Plaza Athénée with a crowd that included Christie Brinkley, Donna Karan, André Balazs, Liz Smith and a birthday cake that was decorated with a purse, an Oscar and a BlackBerry.

But it was Siegal's toast that really made the night. "All right," she boomed over a microphone. "Rather than tell you to eat your hearts out, I have generously included a comprehensive list of all medical services in a booklet, and you have total permission to use my name for referrals and instant attention."

Indeed she had. Titled, "How to Look Like Me at 60," the guide provided contact information for her gynecologist, Patricia Yarberry-Allen; her breast doctor, Patrick Borgen (whom she called a "highly respected, dedicated genius"), and Gerald Imber, her plastic surgeon ("gave me a new neck one year ago," she wrote).

She then thanked the manager of the hotel; Dixon and Arianna Boardman, who threw the party for her with Alfred Taubman and Pepe and Emilia Fanjul, and then the rest of the room, before adding: "I want to thank my 83-year-old mother, Annette, who is here tonight, for telling me I could be anything I wanted to be as long as I was not fat."